Whatever happened to the dreamers?

So echoes the chorus of one of the most haunting songs of 2006. Jack Savoretti sings of dreams lost, the decline of true visionaries ... and the hole that leaves in our world.

For many of us, our dreaming was snuffed-out at school or in education...

'Stop dreaming boy!'

'If you don't stop dreaming and get on with your work you'll be no-one; get nowhere!'

'Get real!'

'What good is it if I can't touch it?'

'In your dreams!'

And yet, more recent discoveries show the important of dreaming in our creativity ... and it also shows the paucity and severe crisis in business because the creatives just aren't there any longer. Intelligence isn't just about answering questions that are posed ... sometimes it's about looking beyond those questions to the root of the problem, making connections that weren't otherwise there, being creative, dreaming a little, from which the true life-changing solutions arise.

A good friend with whom I worked for a number of years had come into the Pharmaceutical Industry from being a professional dancer and lighting engineer: one of the rare people who worked both sides of the stage. Her ideas flowed like water and it wasn't long before she'd established links with doctors that had previously been unreachable. Sales started to increase BUT this wasn't the way our company worked! She was told to stick to our tried and tested methods. Eventually she left and started working for another company who allowed her to use her dreaming and creativity ... and surprise, surprise ... she's been the top sales representative consistently throughout 2007.

Suppressing dreams is not only fatal to our own development and fulfilment, it is also death to our business and industry.

Innocent drinks works with an underlying ethos that encourages creativity and dreaming in all departments ... and celebrates when those dreams result in success. In just 8 years the company has grown from a 3 man outfit selling drinks from a stall at a small music festival into a business with an annual turnover of more than £76 million pounds. Try telling them that dreaming doesn't work or isn't reality.

Thankfully, there is a re-converging of the arts and the sciences ... a broadening of the definition of intelligence, a broadening of co-operative projects where both fields benefit.

And what is the source of this Renaissance?

A resurrection of the dreamers!

I often wonder what would have happened if I'd followed my inclinations to dream. What would have been the impact on me, my family, my friends, my business, my self-perception, my insecurity .. my life.

Never give-up dreaming. Dream against the odds. Bring about change. Challenge the boundaries and see the changes!

The creative paradox

For decades we have been educating and training people to be academics. Those who succeed take the highest places of honour, those who don't ... well, we'd rather not talk about them.

But who are the REAL losers in these systems. I think the short answer is ... everyone!

We focus on training people to become thinkers, but at the same time deprive them of a key aspect of their intellectual capacity ... creativity.

Creativity isn't just something done by a small subset of people, locked away in a special 'creative room' that most of us never see. True creativity is something in which everyone of us can engage and comes when we apply all of our intellectual faculties ... reasoning, emotions, feelings ... when we allow our whole brain in on the party.

Think about an athlete preparing for a key race. We wouldn't expect them to exercise only one leg and one arm. We may laugh at the idea, but our traditional education systems do exactly that with our brain ... one part thrives and the other part atrophies.

And worse still, what if our brain doesn't connect with these logical, deductive learning processes? In two words: we struggle. Worse still, we become convinced of our own failure because we don't hit the academic standards (which after all are only set against one dimension of criteria).

There are many amazingly creative people who fall by the wayside because they are never allowed to achieve their full potential. Even the so-called 'academic successes' fail, as critical areas of personal development involving the emotions, interactive skills and basic team player skills have been squeezed through the academic mangle and been left behind.

Business cries out for creative people but is rarely in a position to get any: it doesn't really know how to recognise and test for creative people within its own walls and the end-products of university or college education rarely have the necessary skills or abilities.

It's a sobering thought ... one I will be looking at further. But what do you think?