Seeing Things Differently

Have you ever found it difficult making your voice heard?

Over the years I have had what I thought to be ‘moments of inspiration’, those thoughts and ideas that are going to make a big difference, that will help people change how they see things, new ways of looking at familiar situations … only for my inspired thinking to make no difference whatsoever.

I’m not trying to make out that I’m some sort of genius, or a radical thinker, but I do get frustrated when I see things differently to others and my ideas are rejected simply on that basis; they are different to how others see them. The most debilitating situation is where I have little power to test them out or no influence to bring about the change(s) I see.

When I was working in a large corporate business I would see situations that with little effort (and a bit of common sense) could be positively changed and improved: a process; the situation in the office; how we dealt with customers; how people could feel a greater involvement in their job. But if others didn’t see the same issues as important or relevant (defined as whether the idea would take their career in the right direction) the ideas would just disappear under a mound of ‘more important issues that needed to be addressed’.

However, in my own job within that business I did get some opportunities to apply my ideas to my own sphere of work; how I dealt with others; how I presented the information I had; how I engaged people of all backgrounds and abilities in understanding what I was saying; how I helped others to have some influence in their place of work.

Many of these things were quite small in comparison to the perceived ‘bigger’ issues but they made a big difference for myself and for those with whom I worked. I found I started to receive invitations to speak at a wide range of events and meetings which covered the full spectrum of academic medical and corporate involvement: Professors, doctors, nurses, administrators, students, specialist groups, school children. I also received a lot of positive feedback along with a few invites to be involved in activities outside of my professional and work situation.

One prediction currently voiced is that unless businesses and organisations are prepared to try something different, to listen to and engage with ideas they wouldn’t normally, to find new ways of working and creating environments in which their staff are actively engaged in contributing ideas and to the health of the organisation, they will close. Some of those ‘big boys’ currently ranked in the Top 100 or Top 50 businesses will not exist within the next 5 years.

I still hear many stories from friends who work in organisations and businesses obsessed with the bottom line at the expense of their staff. ‘Our strength is our people’ may be proudly displayed on their advertising and in their corporate lobbies, but in reality they pay not even lip service to these claims, instead actively demotivating their staff through ridiculous work loads and targets (knowing they can be replaced if the burn-out), justifying their removal of simple staff benefits and incentives which are needed most when the chips are down, failing to engage in training and skill-building so that when the recession reverses they are in a position to emerge strong and in-front, and perhaps most suicidal of all, allowing key, experienced staff to leave; removing their advantage when it is most needed.

Why is this? I honestly don’t know!

It defies common sense (which may be part of the issue) and it defies logic. It seems that many companies engage in management styles and policies that would be a part of a great plan for killing-off their opposition … but they use it on themselves!

What better way to kill off a corporate or business community than to restrict its members’ ability to communicate, develop relationships, create and engage with new ideas and yes, HAVE FUN!

Perhaps it arises from a fear of being different or thinking differently (even though that is what they may profess to want).

The world needs new ideas, new ways of thinking, new ways of engaging people in their daily work. Perhaps listening to some of those weird and wacky ideas may just provide the escape route many are looking for.

Let’s stop resting in the comfort zone so that new ways of thinking and new ideas can at least be evaluated and given a chance … and then we may just find the lifeline we’re looking for.

False Economy

'Our biggest asset is Our people.'

So boasts many a company. But how much do they really engage with that statement. Is it just another trite cliche, there to impress those on the outside?

One of the best indicators for how much a company really thinks about its people and how much it values them is how much it actually invests in them, demonstrated clearly by size of the budget assigned to continue their development, even when times are tough.

I have friends in a number of large, 'innovative', 'people-focussed' organisations whose first axed budget was for training and development. All too often I'm told, 'Stuart, there is no training budget this year. It's been cut in the current economic climate.'

To me that really says, 'As a company we don't really value our people.'

We talk much about investing in people, supporting our staff, being people-focussed when in fact we're anything but!

The most valuable commodities when times are hard are creative and innovative ideas which can only come from our people, not our products. Those creative ideas not only help a company survive and save money in the hard times, they are the gateway to future expansion and success. As one business author wrote, 'Those companies with a survival mentality will die.'

It is those companies that really invest in their people who will reap the rewards, survive and thrive.

Perhaps some of our companies would benefit more from a cut in management during hard times so that the money they save can be invested in those who can change fortunes.

And perhaps then they would actually believe that their biggest asset is their people.

Can We Afford to Suspend Training in Our Organisations?

With the credit crunch and current downturn in the economy, the greatest temptation is to pull in our belts, cut back on our spending, save what we can and try to weather the storm.

Unfortunately, life in the turbulent waters continues for everyone and some will successfully ride that storm whilst others will capsize, sink and drown.

Can we predict who will survive?

In all honesty, probably not BUT we can say who has the best chance of survival.

The survivors are those who will become creative with their time, their staff, their talents, their money, their business practice and more. They will see new ways of doing things, identify new niches, identify staff who can perform new roles and new tasks and create strategies that will enable them to negotiate the obstacles and steer towards fertile fishing grounds.

But in order to do this, there is still the need to train staff, not only for now but also for the future. Failure to do so will lead to inertia and a lag-phase before they can take full advantage of the new scene. Failure to do so will allow others in to steal the goods and opportunities.

Planning for the future involves taking steps now. Training is a key part of the success strategy and planning process. And it needn’t cost very much, especially if companies learn how to look within themselves for the talent they need. Part of that process involves a reorientation to find out what talents lie within that are currently hidden and capitalising on those to help on the road to the future.

Perhaps it’s time to stop looking outward for talent and look for help that will enable us to discover the talent we already have. With so many current recommendations NOT to cut back on training, can we afford to ignore the calls?

Karate, Kata, Kumite & Kime: A Business Model

The idea of drawing parallels between martial arts and business practice is not new. John Barnes and Richard Richardson, two highly successful businessmen and entrepreneurs (Harry Ramsdens) liken business to Judo in their excellent book Marketing Judo. They show how it is possible for the small players to compete and in many cases succeed over larger corporations.

As a practitioner of Shotokan karate, I understand the importance of training, fitness, discipline and tenacity.

Within karate there are different components which, when practiced make up the whole picture. The main components are Kata and Kumite.

Kata comprise structured sequences of moves which include attacks and blocks (defences) using hands, feet and body. Traditionally, a karateka (practitioner of karate) progresses through different kata as a structured route to the black belt. Once attaining black belt, we continue to improve these kata whilst learning new more advanced kata containing further techniques and their combinations.

Kumite is basically fighting; the application of attacks to specific parts of the body, mainly nerve plexus' and key sensitive spots, and blocks. During kumite we learn control, stealth, tenacity, surprise and control. I mention control twice because when you are facing someone with the tools to inflict serious damage, the understanding of body position and distance is paramount, not inly to survival but to success.

Kata and kumite both depend on learning the basics; how to punch, how to kick, how to move the body by transfer of weight, how to transfer power, how to remain strong whilst being relaxed and how to use different muscle sets in harmony to achieve maximum power.

The basics depend on a potentially 'mystical' and often misunderstood word, Kime. Kime is probably best described as being when both the body and brain are executing sharp, crisp, penetrating, and hard techniques that utilizes the entire person. Kime is when technique is 'grounded', when it 'comes up through the floor', where the body’s entire musculature is used in a sudden explosive moment, and when the mind is linked to the technique. (Mark Groenewold).

It doesn't take a lot to start drawing parallels between business practice and these different components. Here are a few to start with:

Basics - Have we got our basics right; knowledge, process, relationships, targets, aims etc?
Kata - Do we construct our basics into structures that help us progress, using them to shape what we do and how we move, build our skills, check and refine what we're doing?
Kumite - Do we apply our basics and structures in such a way that we are able to out-manoeuvre our competitors, know where to target our efforts, defend our resources, develop and hone what we have so that it is even more effective?
Kime - Have we learnt how to use what we have to its maximum potential? Are there things that we can combine in a new way to produce even greater results, greater service, greater enjoyment and fulflment, greater satisfaction, greater growth ... etc?
Control - Have we assessed our position and that of our competitors? Do we see how they are moving? Can we implement strategies that won't cause undue injury? Are we willing to take the risk to win?

When myself and my children gained our black belts we were told, "Now is the time that you start to learn." I think that is a good reminder to each and every one of us that no matter how long we have been in business, or working in a particular field or doing a particlar job, we can always improve IF we are willing to learn from what we have done and what we are doing and apply it to the future.

Tools for doing this? God gave us brains, common sense and the ability to relate to others (relationships). I would argue that these are the best tools we have to start on the road.

Perhaps when we appreciate our interdependence rather than striving for continual independence we will learn some of these 'mysteries' of life and business.

You may not practice karate, but you can apply the principles.

How Can We Affect Self-Esteem & Self-Confidence in Others?

It is always worth considering what impact we can and do have on the self-esteem and self-confidence of other. If these qualities in us are affected by external input from our parents, peers etc (i.e., others) then we too can have significant impact on the self-esteem and self-confidence in others.

Let’s consider as an example, the boss who wants to add some stretch to the expectations of his staff in order that they can develop and grow in their roles. How can he help them to grow and develop and achieve these goals? I would argue that one way is to reinforce their self-esteem and develop their self-confidence. These promote not only independent thinking and working, but also the security to approach others for assistance if and when needed. But what happens if this boss

• Sets targets, and then continually reviews them and re-sets them as they are met?
• Sets targets that are simply not achievable?
• Introduces so much stretch in the objectives that they push the individual beyond their elastic limit?
• Continually focuses on targets that are not being met and ignores those that have been achieved or exceeded?
• Provides criticism and objective advice without praise and reward?

These scenarios are all too common in business today; many through pressures to perform in difficult or changing economic climates; many through personal drive or feelings of the need to achieve or survive; many through ignorance. Whatever the reason, the end result is the same; underachievement, low morale, suspicion and loss of best staff (either voluntarily or through ill-health).

When the pinch comes the focus can be turned so strongly onto the objective that we neglect the means of achieving that objective, our staff. Survey after survey shows that the best results, greatest growth and greatest stability arise where people feel valued, rewarded and are given the freedom to try, in other words, where people have a feeling of worth (self-esteem) and the confidence to make a significant and recognised contribution (self-confidence). It’s also interesting that in many cases, reward constitutes little more than acknowledgement and being thanked. It does not necessarily have to be a salary increase or monetary award.

The problem is that in many cases, praise, thanks and acknowledgement have been consigned to the annals of history. The positive side to this is that where there is a cultural change from a praise vacuum to one of acknowledgement, the change in atmosphere, attitude and motivation can be remarkably rapid and greater than could be expected.

So, if encouraging others costs nothing, apart from a bit of pride, self-discipline and effort, but reaps such great rewards, what are the barriers to us starting, now?

• Pride?
• Time?
• Image?
• Effort?
• Expectations?
• Office structure?
• ... other reasons?

If survival, growth and development are priorities in our businesses then none of these barriers is too great to overcome. Most are personal anyway. And if it is a case of reorganisation or redundancy, then there can be little argument against the case.

The benefits of building self-esteem and self-confidence in others and ourselves are that we are laying the foundations for greater things; creativity and innovation.

More of that next time ...

Innovation: A Team Sport

Innovation and creativity are not entities and they do not happen spontaneously.

They are the fruits of people, people interacting and working together, complete with all of the friction and personality clashes. Innovation is analogous to a musical writing partnership or team sports. If all roles are performing well, we get a positive force for innovation. And just with sports teams, it is not essential to have total excellence in every area. Some of the most effective and innovative teams have true excellence in one or two areas combined with strength in many others. There may be stars in our team, but the team is the powerhouse.

Perspiration, dedication and hard work are also at the centre of creativity and innovation, honing skills practiced and developed over long periods of time, until they really work. Here are Some basic principles for success:

Stretch for Strength: Flexibility is more important than strength, size or power. Many 'giants' of the business world have disappeared as smaller, more nimble companies stole the market through exercising their flexibility and operating according to new business models.

Go for distance: Innovation is less about a programme and more about a way of life; a culture. It is a culture that should be at the centre of every part of an organisation and one which continues to evolve and develop with time, and over time. It is about longevity rather than fad.

Never give in: Wherever there is innovation there are obstacles and these must be overcome. Personalities within our teams will be able to see ways around whatever obstacle is in the way or objection raised. At these times close collaboration and problem sharing are essental for going the distance.

Fight the mental battles: One of the biggest obstacles or hurdle to our progress looms in the battle of the mind; our psyche. To quote Tom Kelley, 'Innovators have the uncommon sense to pursue ideas long after others give up.'

Celebrate the coach: Behind every great sports team there is a geat coach. Behind every great project team there is a great coach. They may not be in the limelight, but they labour tirelessly in the background making sure everything and everyone stays together. The right coach brings out the best and we notice the difference

The most successful teams comprise a rich mix of different types of people with different personalities or personas, different talents and abilities, different temperaments. The correct mix will produce sufficient innovative friction to push forward the team and push forward the innovative process.

When innovation is experienced, it is a mighty force to inspire further innovation. Perhaps the most important step is to make a start, no matter how small, get the innovation engine turning over, see the benefits and build on them. And these benefits will be pretty obvious when they occur, hopefully enough to overcome politics and convert even the most cynical as they see a turn-around in their group, department, business unit or company.

And innovation doesn't just turn companies around, it becomes a way of life.

5 Simple Steps to Creative Thinking and Idea Generation

Every so often I read a really practical book. Today’s feast was written back in the 1940’s by James Webb Young, an advertising guru. The great thing about a great book is that it is timeless. Much has changed in the world since Mr Young first wrote this short work, but the human mind still works in the same way and the need for creative ideas is ever more important.

Thankfully, this time-proven formula still works with great effect … as long as we don’t do our favourite ‘cutting the corners’!

The following process has a track record of success for creating new ideas across a wide sphere of disciplines, from poetry to painting, engineering to science, from advertising to legal.
The aim is to make new connections between existing events or subjects, completing a new picture, analogous to making a jigsaw for the first time.

It is essential to understand that this is a sequence and not just a list of tasks. Therefore, each step should be completed in the sequence listed. Each individual step is the foundation for success at the next stage.

1. Collect Raw MaterialsThis step is often skipped or only partly completed but is a key to the overall success of the process. The quality of ideas generated depends on the quality of the preparation and assimilation of the raw materials. Raw materials can include paper and magazine cuttings, photographs, advertisements, original observations.

Two types of raw materials should be collected:

Specific – Those relating directly to the area of interest, customer group, proposed product etc.
General – Those relating to the broad subject of life events and current affairs. The more widely we spread our net for general materials, the greater our chance of generating creative ideas. This is an ongoing process on which we can build each day.

It is a good idea to assemble these into some kind of order or pattern. Scrapbooks are a great way to collect general materials. Specific materials can be catalogued in some way to make retrieval easier.

Do not short-cut step 1.

2. Digest the MaterialsThis step involves taking each piece of information and studying it from as many angles and in as many different ways as you can. Really try to ‘get inside’ what it is about, what it is saying, how it looks etc. Continue this process with each piece of specific and general information, looking at the facts and trying to bring them together to see how they fit. A ‘fit’ may be found for some pieces of information without too looking too deeply. As bits of ideas come to mind, write these down, no matter how wild or part-formed they are. This process will help cement them in the mind and is a precursor to generation of complete ideas.

It is hard work and at some stage the mind will become tired, but keep going at this stage as you will develop a second burst of mental energy. Only when everything becomes a complete jumble with no clear solution anywhere should you stop this process.

3. Drop the SubjectA common trait in the creative process and idea generation is that these ideas come to us when we are least expecting them to, and often when we are doing something that is totally unrelated to the area in which we have been seeking to generate ideas.

So, this third step is quite simple; get as far away as possible from the thinking process on our chosen area. Do something different, preferably something where you can relax and something that you really enjoy. Typically, this will be a topic or activity in which you feel most creative, such as, listening to music, reading poetry, playing a sport.

This allows our subconscious to mull over the information we have input in steps one and two.

4. The Idea from NowhereAt some stage an idea will ‘appear as from nowhere’ and usually during a pretty mundane activity such as eating breakfast, having a bath or shave, going for a walk. This is the point at which you must write it down to capture it (having a pencil and notebook in the pocket at all times is a very useful exercise) and then …

5. Test the IdeaOnce ideas have been generated it may be apparent that they are not the complete picture or not as great as first thought. However, the best way to test these is to expose them to a trusted judicious few. This may seem a bit of a threat. After all, we may not feel like sharing ideas with others (hence the word ‘trusted’) and we may be afraid of them being shot down in flames (hence the word ‘trusted’).

What is most interesting is that a good seed of an idea will generate more flesh from those who encounter it. So, our idea will benefit from the wisdom and experience of others and grow as they add their ideas to it. The idea expands into opportunities and possibilities that we may have overlooked.

What we end up with is a creative solution, shaped and developed from an idea into a practical solution.

You can download your own free copy of these 5 steps, in PDF format, using the following link … 5 Steps to Creating Ideas, either by clicking on the link which will open the document in Adobe Acrobat Reader (or whatever PDF software you have on your computer) and then saving the file to your computer, or by right clicking on the link and using the ‘Save Target As‘ (Internet Explorer) or equivalent for other browsers (such as Firefox).

Until next time …

Innovation: Courage to Create Success

Sometimes the first ingredient we need for innovation is courage; courage to go with our convictions, even in the face of opposition.

3M is a global company with a reputation for creativity and innovation, but anyone who has worked in almost any ‘creative and innovative organisation’ will tell you that reputation and actual practice are often poles apart. Sure, they like to take the credit for their public successes but what they don’t publicise so freely is just how much perseverance, tenacity and sheer dogged single-mindedness the individual champions of the case have to be in order to make their individual success a company success.

I was reminded recently of the account of Richard Drew, an iconic figure within 3M culture and the person responsible for not one, but two truly innovative products that put 3M well and truly on the map, both as an organisation and later as an innovative company.

Drew joined 3M with a less than glowing background of being a college dropout who played banjo in dance bands at night whilst studying engineering through a correspondence course. He had an entry level job as a lab technician. One of Drew’s tasks was to take batches of 3M’s Wetodry sandpaper to a nearby St Paul automotive body shop. At the time (1921) two tone colours were all the rage for cars, and on one of Drew’s visits a painter was cursing and swearing because he had just ruined a paint job. There was at that time no way of ensuring a good line between the colours except through the use of glues and paper etc.

Drew saw the problem and decided to come up with a solution.

Now it would be great to say that he was supported by the company for his efforts, but he wasn’t. 3M was a sandpaper manufacturer not a tape manufacturer so Drew had to ‘go underground’ to do his work, experimenting with all sorts of oils and resins to produce a superior adhesive. He was told to stop on at least one occasion and agreed until the attraction of his own little project became too great and he started again. When he had come up with a good prototype, he needed to manufacture the finished article for which he needed a specific piece of machinery. He was refused. So he used his initiative and used a series of $99 sign-offs (he was allowed to authorise payments up to $100) which slipped ‘under the company radar’ to buy the machine.

In 1925, Richard Drew successfully produced the world’s first masking tape with a pressure sensitive adhesive backing … and the rest, as they say, is history. Well it would be if Drew hadn’t come up a few years later with another invention of the first see through adhesive packaging tape, Scotch Tape, again after persevering against the odds.

Of course today, the name of Richard Drew is synonymous with the innovative spirit of the company, but at the time he was making it big for the company through his determination and conviction to succeed, it was a battle; a battle which involved stepping around the rules, lying low, persevering against the odds.

Innovation is often a rough path which is only seen and appreciated by the end-results of products or processes, not during the actual process of arriving (except by those who are driving it).

So the next time we are looking for innovation in our business, we need to remember that it is often a long and winding road, and a road that will require a lot of sweat and toil along the way, not only with the project at hand but with all the devil’s advocates and ‘jobworths’ who tell us that it won’t work. This is why we need to lok at adopting a creative and innovative culture which understands the processes, pitfalls and obstacles and which helps, not hinders the process which is the lifeblood of company survival and expansion.

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PR: wait... I: wait... L: wait... LD: wait... I: wait... wait... C: wait... SD: wait...

The Invisible Creatives Amongst Us

"We need more creatives."

"Where are our creative people?"

"Where will we find the next generation of creative people for our business?"

"What is creativity?"

"We've always done it this way; how can we change?"

These are all issues I've discussed with friends over the past month or so. Creativity is seen almost as the Holy Grail, yet like the Holy Grail, it is elusive, can't be found, remains a mystery. It is something restricted to certain 'gifted' artistic individuals, or to a group of social misfits who sit isolated in their own thoughts dreaming up ideas.

The truth is that creativity is not restricted neither are creatives 'misfits'. In order to be truly creative, interpersonal skills are prerequisite; interaction is important and the good news is that it is present in normal people! We all have the potential to apply creativity, whether we work in a scientific, mathematical, engineering, human science or artistic environment.

The question isn't so much,"Where are the creatives?"

but more

"How can I discover and apply my own creative abilities?"

We tend to think that the grass is greener on the other side; someone else always has better resources than us; someone else always has better ideas than us.

But is that true?

These 'other people' potentially start with the same resources as we do but develop them in a different way, or perhaps they are able to see the potential in who and what they have! The trend over recent years has been to hire the bright young graduates emerging from our centres of academic excellence, replacing existing experience with a new vibrant culture.

But how new and how vibrant is it? Sure there's lots of energy, so I guess in that sense it is vibrant. But how can people emerging from an educational system, still naïve in so many areas of life, experience and reality possibly hope to contribute significantly to our creative culture, if it's not been there in their education? And how can people who are uncreative (the majority emerging from this 'acreative' educational culture) then teach others to be creative? I would suggest that the answer is 'With difficulty.'

However, if we take time to look closer at our people we will surely see a wealth of potential. Perhaps the silver foxes with their experience do have something to offer after all! Perhaps their years of effort, challenges, mistakes and triumphs count a lot more than we realise towards a creative culture we seek after so earnestly. Creativity involves risk, experiment, a combination of experience with naïvity; bringing together different personalities, who perhaps don't naturally sit comfortably together, rubbing the corners off each other to produce a creative spark.

The companies that know the importance of creativity and the creative culture thrive and grow, identifying and releasing it within their existing staff, harnessing the benefits of experience and tempered persistence along with the enthusiasm of newcomers.

Companies that don't, including some of our big corporate players are likely to become historical names in the not too distant future unless they fail to embrace the concept and change accordingly.

Blindicles for the Arts or Articles for the Blind?

'Articles for the Blind' frequently fall through the letterbox of my blind friend.

I use the term blind rather than the PC 'visually impaired' because many of us sighted people hear the term 'visually impaired' ('VI' to those in the know!!) and think instinctively of someone who 'can't see very well'. I use the term blind because this friend does not have any perception of light or dark, let alone image discernment; her vision is 100% impaired … plus some!!

I have learnt a huge amount from this friend, including that two of the most frequent misconceptions are:

• Guide dogs are not so well trained that you say, “Take me to the corner shop” and then just follow them. It is the owner, not the dog who learns the route; the function of the dog is to get their owner to the destination in one piece … most of the time!
• They are 'Guide Dogs' not 'Blind Dogs': it's the owners who are blind, not the dogs!

So, why do I choose to tell you about a blind friend in particular? Well, despite a complete lack of visual function she is incredibly creative!

Surprised?

Isn't creativity a visually inspired thing?

Obviously not.

When I first discovered that my friend had no perception of light and dark, I was intrigued to find out what she 'saw' when she closed her eyes: Was it black? Was it white? Was there colour?

Her response made me take a step back … "No! There is just nothing!"

Yet, as we talked about colour and shade and clothes and house decorations I was staggered that she had the most amazing concept of colour and co-ordination. She could go into her wardrobe and pull out clothes that matched and then go to her jewellery and find an appropriate necklace and earrings. It didn't matter to me whether what I saw as green related to how my friend saw green. I was confronted with was a lady who, when she closed her eyes (or kept them open for that matter) could 'see nothing' yet could perceive in her mind colour matches and co-ordination to fine degrees of detail.

My friend could describe pictures she saw in her mind, musical pictures that were stimulated through conversation, sounds, taking a walk … many things. During discussions new light would be thrown on old problems simply because she was able to see things from a different perspective. And it was amazing how many times those ideas were the key that unlocked the door to new discoveries and new ways of doing things.

I was struck how differently we could see situations; metaphorically and physically (though she had a slight disadvantage!) and yet how synergistic these views often were. They weren't 'right' or 'wrong'; they complimented each other, rubbed against each other, challenged each other and in so doing released something new. One of the great things about creativity is that it can be sparked when we come face-to-face with people who see things very differently from us, in this case, quite literally! Some magic moments occur when my view is challenged or even destroyed by that of my friend. These are the times when connections are made between things that don’t naturally connect for me and true creativity is born.

I know that my perspective on life has been greatly enriched by knowing this friend. I hope that each of us can find something fresh from relationships that we have in business or our personal lives that may have become stale or contentious because of our very different views.

Perhaps if we see the potential rather than the problem we will all benefit.

Honest Debate - A Creative Tool?

Hi! I've not written anything down for a while because I have had my nose in books researching for my business. My entry for today is short and basic.

I never cease to be amazed how many of the triggers that release creativity are so simple. Nothing deep and complicated; nothing highly theoretical; nothing special really ... just a gateway to looking at the same problem in a different way. For example, take a problem, look at the key elements in that problem and then start thinking about the effects of opposites: What would be the situation if that wasn't to happen?

And as I looked at these tools, it struck me that some of the greatest stimulators of creativity are when opposites meet; when we are placed in situations, or with people who take a different, possibly contrary view to our own.

And I wondered whether we lose creative opportunities because we are afraid to engage in open, honest, frank debate and in some cases take an opposing view. I'm not suggesting that we look for every opportunity to put people together who go for each other's jugular, but I am suggesting that by encouraging honest debate between people or departments which don't naturally fit together, we may be able to stimulate some new, otherwise unidentified solutions to our problems.

I also think that some our meetings would also be more fun and productive!

Success = Creativity + Integrity

I was reading an article in the headlines today which stated that fewer and fewer people trust what they read in adverts, and suspicion is at an all time high online as surfers are afraid to follow advertising links in case their e-mail address is somehow 'captured' and they are bombarded with unwanted communications from the company and third party associates.

Combine this with an all-time low level of trust in business marketing campaigns as a whole and we face a bit of a crisis ... We need to communicate with people about our products and services, but how do we achieve that without being thwarted at the first step?

Can I suggest that one word sums up the answer ... integrity.

Over the past few years there has been a significant change in both the offline and online business arenas, from being company driven to being consumer driven: What do our customers want? rather than What do we want to give our customers? Creative (or not so creative) techniques have been used to 'breech customer defences' and get them to buy. Unfortunately, a lot of these techniques, though very creative, were also one-sided, excluding the customer.

However, the wind of change now means that customers have what, to some, may seem like too much power in dictating markets.

As I looked a little closer at this problem something very basic struck me: this new modus operandi is sales and marketing (offline and online) driven by relationships. Sure, we can dress this up in all sorts of jargon, but the basis is now,

"If you want me to buy from you I want to know you, I want to know what you stand for, I want to know what you are trying to sell me, I want to know how I benefit from having it and then I can make a decision on whether I want to buy it"

Unique Selling Points (USPs), selling the benefits of products and customer focused selling have always been good techniques and known to bring improved customer response. However, now the customers have caught up! They are tired of being given half truths or part information about products; and rightly so.

Unfortunately, presenting only the advantages and successes of a product, whilst omitting to declare some of the disadvantages has been the accepted norm in many companies, particularly if those disadvantages have no associated health risk. However, the more scary fact is that this practice also occurs in the health and pharmaceutical industries where the consequences are nothing short of dangerous or life-threatening. Newspaper headlines with significant impact on the company, publicised when it is discovered that certain unwanted side effects or adverse effects were conveniently 'omitted' from the dossier submitted for approval.

If we take time to consider this, the effects seen in the relatively small, selected population used in clinical trials are certainly going to be seen when the drug is released to the wider community and used by millions of patients, often worldwide. Integrity is compromised in an effort to gain (often short-term) return on investment to please the shareholders. Creativity without the integrity leads to compromise at the least; disaster at worst.

But the impact on the wider business community in these situations. There is a massive loss of trust by the customers; not only against in the 'offending' company but against all companies in the same business sector. We all suffer from the lack of integrity of others.

So, I welcome much of the shift that has taken place because I see it as a return to the basics of human interaction and relationships. As businesses we are now accountable to our customers and we are required to be open and honest if we want their custom, business and loyalty.

Historically and in the future, the most successful businesses are/will be those that display integrity and use their creativity wisely. No longer can we simply sell to our customers ... we need to gain their trust and loyalty first, and we can only really do that by establishing a relationship with them, by including them in our decisions and listening to what they have to say, even if we can't act on every request we receive. However, once we have their trust, it is easier to be open about our mistakes and we are seen to be human and not just some corporate threat. We may also be creative in asking our customers their ideas for solutions to our problems?

2008 is a new start for me as I venture out in my own business. After 18 years in the pharmaceutical industry I have witnessed much that is good and bad. My priority is to take the best that I have learnt, be transparent in what I do and keep an open ear to those I deal with.

I want to ensure that my creativity is tempered, no, driven by integrity.

Another Year of Potential

As Big Ben struck 12 o'clock, another new year dawned: a year full of potential to do good or bad, to help or hinder, to get stuck in or give up.

And yet with all this potential in front of us, we are probably still reeling and recovering from the previous year and its activity, demands, successes and failures.

If we are to adapt to the ever-increasing rate of change in our world it will be our ability to recognise the changes, be open to them and respond to them. It will be an ability to work together with our colleagues and friends. It will be our ability to be open to new ideas, to work with new people (perhaps even those we don't like) and be prepared to engage and increase our creativity for problem solving, product identification, relationship building, selling ... or whatever aspect of life impacts us most.

There is great potential in our schools, colleges and universities to inject passion into our students, to find new ways which enable them to discover their own talents and abilities, and not least, find new ways to resurrect and increase our own passion for what we do.

I'm excited by all that 2008 holds ... challenges and triumphs ... hope you are too.

I wish you all a very happy new year.

Stuart

Information overload - Is this the real problem?

Information Overload Predicted Problem of the Year for 2008 ... So reads one of yesterday's headlines.

Apparently, for 2008 the US-based advisor to knowledge economy decision makers, Basex Inc. have deviated from their normal practice of announcing a Product of the Year or Person of the Year to forecasting a Problem of the Year.

This problem is not new, but Basex's chief analyst Jonathan Spira says that it has grown as the technology we use increases our expectations for an instantaneous response to our request.

I believe that same expectation exists for instantaneous solutions to our problems.

Two causes of this overload are:

1. Copying someone in on an e-mail or hitting the reply to all button
2. The availability of more information to sift through for the correct answer (whether in an old e-mail or via a search engine)

These have resulted in more information and requests, more interruptions, more time wasted looking for the right information or answers, and perhaps most significantly, today's workers being much less productive. Spira indicates that workers get disorientated every time they stop what they are doing to reply to an e-mail or answer a follow-up phone call because they didn't reply within minutes, and estimating that they then spend 10 to 20 times the length of the original interruption trying to get back on track.

To put all this in context, it is estimated that such disruptions cost the U.S. economy alone, $650 billion in 2006.

Spira comments, "It's always too much of a good thing." None of these technologies we use are in themselves a bad thing ... it's just when they are used to excess. I worked in an office which was perhaps 20 yards long, contained only 25 staff and yet people in that office (who could see each other) often sent e-mails in preference to getting-up and talking to someone. Perhaps our lawyers have had too much influence with their 'Get it in writing' slogan or perhaps people are too afraid to make mistakes to cover their back.

So, is the issue really just one of too much information? Perhaps the problem is also a reflection of our corporate cultures and structures. In our thrust to please the shareholders we want instant response, instant results ... and instant show for our labours.

However, if we take a step back, we know that this is impossible!

I remember being taught in the early 90s that it is impossible to take anything less than a 3 or 6 month cycle in order to make a reasonable prediction of performance e.g., sales. Long-term planning (3, 5, 10 years) was the foundation of any successful business. Yet, only 10 years later we are predicting performance on a monthly basis or even less. The underlying noise and fluctuation is seemingly ignored ... sales increase in January and we're doing well; they decrease in February and it's someone's fault.

The development of ideas, development of products, development of our work cultures, the development of most things takes time and thought.

I would challenge us that the very thing we need for success, creativity, has been squeezed out of our businesses in return for short-term gain. We all want creativity, but rarely know what we're looking for, or how to implement or cultivate it within our business. Creativity needs space for experimentation, play, mistakes and improvements. It requires interaction between departments and people of different skill sets. Many of our company cultures pay lip service to 'allowing mistakes' but we all know the reality ... a blame culture.

Whilst this mentality persists, whilst we continue to stifle creativity, our businesses will continue to struggle, continue to lose sense of identity, continue to lose sense of direction, and most significantly, continue to lose our lifeblood, our best staff.

So, in order to counter the impact of this information overload, we need structures in place that provide effective support for staff, allowing them to develop and to do their job efficiently whilst reducing unnecessary interruption. We need to give them space to experiment and encouragement to take risks and then support them if these don't work out. And we need to allow them the time to do this.

Too much information and no structure to manage the problem has potentially catastrophic consequences for our businesses if we don't take steps to combat this cancer of the 21st century. We may resist the urge to immediately follow up an e-mail with an instant message or phone call, we may make sure the subject line clearly reflects the topic and urgency of an e-mail and we may avoid copying in more than necessary or using the reply to all button, but the problem is larger than just the amount of information out there ... The amount of information available will only continue to increase.

How we handle that increase within our businesses is a key to success or failure.

Whatever happened to the dreamers?

So echoes the chorus of one of the most haunting songs of 2006. Jack Savoretti sings of dreams lost, the decline of true visionaries ... and the hole that leaves in our world.

For many of us, our dreaming was snuffed-out at school or in education...

'Stop dreaming boy!'

'If you don't stop dreaming and get on with your work you'll be no-one; get nowhere!'

'Get real!'

'What good is it if I can't touch it?'

'In your dreams!'

And yet, more recent discoveries show the important of dreaming in our creativity ... and it also shows the paucity and severe crisis in business because the creatives just aren't there any longer. Intelligence isn't just about answering questions that are posed ... sometimes it's about looking beyond those questions to the root of the problem, making connections that weren't otherwise there, being creative, dreaming a little, from which the true life-changing solutions arise.

A good friend with whom I worked for a number of years had come into the Pharmaceutical Industry from being a professional dancer and lighting engineer: one of the rare people who worked both sides of the stage. Her ideas flowed like water and it wasn't long before she'd established links with doctors that had previously been unreachable. Sales started to increase BUT this wasn't the way our company worked! She was told to stick to our tried and tested methods. Eventually she left and started working for another company who allowed her to use her dreaming and creativity ... and surprise, surprise ... she's been the top sales representative consistently throughout 2007.

Suppressing dreams is not only fatal to our own development and fulfilment, it is also death to our business and industry.

Innocent drinks works with an underlying ethos that encourages creativity and dreaming in all departments ... and celebrates when those dreams result in success. In just 8 years the company has grown from a 3 man outfit selling drinks from a stall at a small music festival into a business with an annual turnover of more than £76 million pounds. Try telling them that dreaming doesn't work or isn't reality.

Thankfully, there is a re-converging of the arts and the sciences ... a broadening of the definition of intelligence, a broadening of co-operative projects where both fields benefit.

And what is the source of this Renaissance?

A resurrection of the dreamers!

I often wonder what would have happened if I'd followed my inclinations to dream. What would have been the impact on me, my family, my friends, my business, my self-perception, my insecurity .. my life.

Never give-up dreaming. Dream against the odds. Bring about change. Challenge the boundaries and see the changes!

Happy Christmas - Take a break & recharge!

Today is Christmas Eve ...

I love this time of year because I try to take time to rest, relax and recharge. It's very easy to get caught up in the hustle and bustle, the adverts and marketing which tell us that in order to be happy we must have this or that product ... until we feel that we're on a carousel and we can't jump off.

So, why not find somewhere quiet and amongst the joy, partying and celebrating take some well-earned rest and recovery!

Wishing you all a very Happy Christmas & Peaceful New Year.

... and if you like poetry, here's something I wrote about the first Christmas ...


THORNS AND STRAW

A back street stable in a crowded town.
Anguished screams; an occasional moan
Go unheard in the noise of a night
Of hustle and bustle, and rooms packed tight
With people, so busy and unaware
That a virgin's sweat means God is here.

No warm, cosy glow; only candle-lit straw.
A manger and oxen and filth on the floor.
No sweet smelling incense or soft comfy chair,
But cold stone walls; acrid smells in the air;
And the breath of animals to supply the heat,
In this hole in the rock on an unnamed street.

But God's not ignored the place that He's chosen
To visit as a baby, when the night air's frozen.
He treats some shepherds, the lowest of the low,
To front seat tickets at the greatest light show;
And singing and music like they've never heard before,
Which leaves them face down, shaking on the floor.

"Get up! Rejoice! For your king is here!
Run to the town and worship Him there.
Not in the palace so lofty and tall,
But lying in a stable, accessible to all.
So go! Take gifts and sing and feast,
For the mightiest God, has come down for the least."

And in palaces and castles hundreds of miles away,
A country's elite, at the end of the day
Study changes in the stars and heavens which bring
News, that on earth is born a king.
A king so great that creation bows down,
And brings its own offering, unseen in the town.

Their journey is long and filled with pain,
Across scorching deserts and rugged terrain.
As days turn to months and months to years;
Following the bright star whenever it appears.
Then rejoicing and thanks when at last they find
A small boy, just walking; the Lord of mankind.

With regal bows and language unknown,
They offer their gifts to Mary's son.
Gold, incense and myrrh; "What can I believe?"
His mother wonders as the visitors leave
To journey back east, their hearts on fire.
They've seen and worshipped the true Messiah.

And as years roll on by and the crowd's anger grows,
In reaction to this radical who constantly shows
That God has no favourites; our rules don't apply
To the values of heaven. "Crucify!" they now cry,
So He's crowned and beaten and then nailed to a tree;
This King, Priest and Sacrifice; thorns and straw set us free.

The Ken Robinson talk that made a difference

Today, I have a video for you. It lasts 19 minutes so get a coffee ... sit down .. relax ... watch ... and enjoy.

Probably one of the most encouraging and challenging talks I have seen in recent years.

If the video doesn't start use the following link (the video will open in a new window which you can close, using the 'Close Window' button after viewing) Watch Ken Robinson Talk

How relevant are our emotions in our outlook & learning?

I was reading a book today and came across a quote from psychologist Daniel Goleman, which seems to sum up pretty well where we currently find ourselves in education, business and society.

Here are some of his thoughts:

'These are times when the fabric of society seems to unravel at ever greater speed, where selfishness, violence and a meanness of spirit seem to be rotting the goodness of our communal lives ... Those who are at the mercy of impulse - who lack self-control - suffer a moral deficiency. The ability to control impulse is the basis of will and character. By the same token, the root of altruism lies in empathy, the ability to read emotions in others; lacking a sense of another's need or despair, there is no caring. And if there are any two moral stances that our times call for, they are precisely these, self-restraint and compassion ... When it comes to shaping our decisions and our actions, feeling counts every bit as much, and often more, than thought; we have gone too far in emphasising the value of the purely rational, of what IQ measures, in human life.'

Goleman points at the changes needed to bring about a revision and resurgence of individual and community values and creativity. Stimulation and development of only one area of our personality quashes the full potential of us as people (individuals and in our communities).

Only when each of us we are able to redress the balance and open up ourselves to facets of our lives that have lain dormant or remained underdeveloped/undeveloped can we begin to release our true potential and creativity. Then, our crisis in the business and indeed world arena may begin to be challenged and effectively reversed. Until next time ...

The creative paradox

For decades we have been educating and training people to be academics. Those who succeed take the highest places of honour, those who don't ... well, we'd rather not talk about them.

But who are the REAL losers in these systems. I think the short answer is ... everyone!

We focus on training people to become thinkers, but at the same time deprive them of a key aspect of their intellectual capacity ... creativity.

Creativity isn't just something done by a small subset of people, locked away in a special 'creative room' that most of us never see. True creativity is something in which everyone of us can engage and comes when we apply all of our intellectual faculties ... reasoning, emotions, feelings ... when we allow our whole brain in on the party.

Think about an athlete preparing for a key race. We wouldn't expect them to exercise only one leg and one arm. We may laugh at the idea, but our traditional education systems do exactly that with our brain ... one part thrives and the other part atrophies.

And worse still, what if our brain doesn't connect with these logical, deductive learning processes? In two words: we struggle. Worse still, we become convinced of our own failure because we don't hit the academic standards (which after all are only set against one dimension of criteria).

There are many amazingly creative people who fall by the wayside because they are never allowed to achieve their full potential. Even the so-called 'academic successes' fail, as critical areas of personal development involving the emotions, interactive skills and basic team player skills have been squeezed through the academic mangle and been left behind.

Business cries out for creative people but is rarely in a position to get any: it doesn't really know how to recognise and test for creative people within its own walls and the end-products of university or college education rarely have the necessary skills or abilities.

It's a sobering thought ... one I will be looking at further. But what do you think?